Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. Mike Pastore on December 19, 2023 One of the joys of living in a place where the winters tend to be long and dark is the time it … Continue reading 6 marketing books to read in 2024
Tag Archives: books
Why we haven’t made the ‘Citizen Kane’ of gaming
Jessica Conditt @JessConditt Pippin Barr is what happens when you hand a philosopher a video game controller. He received a Ph.D in Computer Science in 2008 with a thesis titled, Video Game Values: Play as Human-Computer Interaction. He’s built a tongue-in-cheek series of games based on Greek mythology where players are handed impossible tasks, … Continue reading Why we haven’t made the ‘Citizen Kane’ of gaming
5 must-read books about the labor movement, recommended by people on the ground
By Kristin Toussaint December 23, 2022 There’s no doubt that 2022 was a prominent year for the labor movement. Workers saw historic wins, from the first Amazon warehouse unionizing to the largest academic strike in higher education, when 48,000 workers at the University of California walked off the job. And the public backs unions … Continue reading 5 must-read books about the labor movement, recommended by people on the ground
The women who made ENIAC more than a weapon
Hitting the Books: Newfangled oceanographers helped win WWII using marine science Trailblazing researcher Mary Sears led the unprecedented oceanic intelligence gathering effort. A. Tarantola @terrortola Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. … Continue reading The women who made ENIAC more than a weapon
How Southeast Asia’s largest bank uses AI to fight financial fraud
Hitting the Books: How Southeast Asia’s largest bank uses AI to fight financial fraud Machine learning is streamlining traditional, rules-based money laundering investigations. A. Tarantola @terrortola DBS Bank: AI-Driven Transaction Surveillance Yes, robots are coming to take our jobs. That’s a good thing, we should be happy they are because those jobs they’re taking … Continue reading How Southeast Asia’s largest bank uses AI to fight financial fraud
4 Marketing Books to Guide Your Strategy in 2022
4 Marketing Books to Guide Your Strategy in 2022 Deanna Ritchie / 16 Mar 2022 It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response … Continue reading 4 Marketing Books to Guide Your Strategy in 2022
The Top 3 Books on Social Selling
Jock Breitwieser June 8, 2021 Even if you’ve been on social media for years, being good at social selling isn’t something that comes naturally to most people. There are nuances to building beneficial business relationships that can take years to truly master. Putting themselves into the buyer’s shoes and reverse-engineering how to build trust and … Continue reading The Top 3 Books on Social Selling
Faking Agile Metrics or Cooking the Agile Books
Stefan Wolpers — October 9, 2019 Follow @StefanW TL; DR: Faking Agile Metrics — An Eye-Opening Exercise Imagine you’re a Scrum Master and the line manager of your team believes that the best sign for a successful agile transformation is a steady increase in the Scrum Team’s velocity. Moreover, if the team fails to deliver … Continue reading Faking Agile Metrics or Cooking the Agile Books
The Best Apps to Write Blog Posts, Books, and More
Eric Rosenberg — January 29, 2018 — January 29, 2018 lil_foot_ / Pixabay As a freelance writer, I spend most of my work hours staring at a word processing application. There are so many writing apps these days, but most of us go with the default options we grew up with or that our employers … Continue reading The Best Apps to Write Blog Posts, Books, and More
Can Kindle Books Provide Another Steady Stream of Income for Bloggers?
At the end of June, ProBlogger reported that Steve Scott is making about $ 30,000 per month just from his Kindle books. In April, Forbes reported on self-made author Mark Dawson. Dawson writes crime thriller books. But, that isn’t the real story here. He makes about $ 450,000 a year from those books. There are … Continue reading Can Kindle Books Provide Another Steady Stream of Income for Bloggers?