Aleh Barysevich November 12, 2020 Social listening seems straightforward. Set up a social listening tool, enter your brand name using the “wizard”, and wait for the magic of search to happen. Sometimes, it definitely works like that. But often, problems arise. Either your brand name is a common word (e.g., Apple, Orange, Forever 21), or … Continue reading Boolean Search Operators for Marketers
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Boolean Search for Social Media Monitoring: All You Need to Know
Julia Miashkova — May 24, 2020 Monitoring social media is as rewarding as it’s overwhelming. Even with reliable social media tools at your disposal, getting 100% accurate results can be problematic. Social media is huge, and filtering out all irrelevant results seems like mission impossible. The good news is, there is a way to set … Continue reading Boolean Search for Social Media Monitoring: All You Need to Know
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