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Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
Capitalize on the booming “silver economy” by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs. Geoff Crain on April 25, 2024 Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an … Continue reading Marketing to the 50+ crowd: A booming opportunity
By Zara Stone September 07, 2022 Over the past few months, Rebecca Baker, a.k.a. fly-fishing influencer “Lady Angler Lentz” has been trying to figure out whether she’d like an adrenaline-filled weekend or a foodie city tour for her bachelorette. She’s told her friends it’s a “bride bash,” as bride-to-be doesn’t fit anymore — she tied … Continue reading Business is booming for ‘wifelorette’ parties and belated bachelor bashes
Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead
Tom-Chris Emewulu October 7, 2021 Here are some numbers that might be of interest: The subscription economy has seen an uptick of nearly 6x (over 435%) over the last 9 years, according to Zuora. 78% of international adults currently opt into subscription billing as compared to 71% in 2018. And 75% believe that in the … Continue reading The Subscription Economy Is Booming Right Now. But Are You Reaping the Full Benefits?
Amazon’s Ad Business Booming by Laurie Sullivan @lauriesullivan, July 27, 2018 Advertising and services tucked into “other” in Amazon’s reporting practices became one of the fastest-growing segments of Amazon’s business in the second quarter of 2018, along with cloud computing. Profits in these areas helped to offset its traditional retail business, which tends to deliver … Continue reading Amazon’s Ad Business Booming
Markus Linder — June 28, 2017 Follow @markuslinder— June 28, 2017 With more than 22.4 million consumers each year and $ 57.6 billion in spending, the on-demand economy is alive and kicking it – hard. From transportation (e.g. Uber, Lyft), accommodation (e.g. Airbnb, Onefinestay), delivery (e.g. UberRush, Instacart) to shopping (e.g. Ebay, Etsy), on-demand, app-based … Continue reading The On-Demand Economy Is Booming. Will Online Marketplaces Take Over?
Lucas Miller — January 2, 2017 Follow @EchelonCopy — January 2, 2017 The Internet is a massive place. How massive, you ask? Well, as of 2014, Google had indexed an estimated 10 to 15 million Terabytes (TB) of data. To better put this kind of technical mumbo-jumbo into perspective, one TB equals about … Continue reading 4 Must-Haves for Any Digital Business Set On Booming Growth
June 23, 2016 Marketers have long relied on agency partners for advertising efforts, but in recent years, the degree and level of collaboration occurring between the two entities appears to be expanding. This is particularly true as the discipline of digital marketing gets more complex, requiring more resources and knowledge to execute around tactics like … Continue reading Marketer-Agency Relationships Booming
