Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
September 03, 2024 Harris gets a fundraising boost from crypto executives looking for softer regulations Some in the crypto industry are rallying behind Harris rather than Republican nominee Donald Trump, who has courted big crypto donors with friendly policy pledges. BY Reuters Cryptocurrency investors and industry executives calling on Vice President Kamala Harris to pursue a … Continue reading Harris gets a fundraising boost from crypto executives looking for softer regulations
Amazon Prime Day Featured Brands See Boost In Search Interest by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2024 Analysis from Captify on Tuesday shows an increase in searches including the brand name and Amazon in search keywords, suggesting a high purchase intent for consumers who seek these brands. Samsonite (up 407%), Dyson (up 305%), Crest (up … Continue reading Amazon Prime Day Featured Brands See Boost In Search Interest
Google invests in Taiwanese solar company to boost green energy It’s one of the world’s biggest Al semiconductor hubs. will shanklin Updated Mon, Jul 1, 2024 Google Google is investing in a Taiwanese solar company with plans to build a 1 gigawatt (GW) pipeline of sustainable energy in the region. The company is placing … Continue reading Google invests in Taiwanese solar company to boost green energy
July 01, 2024 This workplace perk may boost your employees’ morale Summer Fridays can be used as both a recruitment and retention tool for companies. BY Associated Press With summer having gotten off to a scorching start, workers across the country may be dreaming of a seaside escape or cutting out early to watch a … Continue reading This workplace perk may boost your employees’ morale
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Amy Strickland on June 20, 2024 As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the … Continue reading How to boost operational maturity with strategic martech selection
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
May 09, 2024 Why having a soundtrack at work could boost your productivity Want to be more productive? It’s time to think more critically about your sound environment, says author and happiness expert Gretchen Rubin. BY Gretchen Rubin We’ve all read the familiar advice about how to boost our productivity. Make a to-do list. Set priorities. … Continue reading Why having a soundtrack at work could boost your productivity
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. Ana Mourão on April 5, 2024 In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to … Continue reading How marketers can help boost martech utilization
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. Nicola Agius on March 11, 2024 Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, … Continue reading Reddit testing new tools to help brands boost engagement
