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Karen Repoli December 25, 2020 If you are not blogging you are missing opportunities to generate website traffic, build your credibility, and position yourself as a thought leader in your industry. In fact a study by Tech Client found that featuring a blog as a key part of your website will give you a 434% … Continue reading Blogging 101: Why Bother & Key Elements of an Effective Blog
Pauline Jakober — July 6, 2018 Follow @GrpTwentySeven — July 6, 2018 While we’re always happy to take on new clients, we’ve learned over the years that even the most brilliant PPC campaign can be scuttled when certain conditions aren’t met. Fortunately, fixing these problems is within reach of most clients with a few resources … Continue reading Don’t Bother With PPC If….
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. Jacob Baadsgaard on March 3, 2017 When it comes to paid search, there is … Continue reading Should you bother rewriting your ads?
Suzanne HoenigJune 29, 2015 Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative … Continue reading Should Your Small Business Bother With Social Media?
Catherine BrockJanuary 12, 2015 Social media polarizes marketers. There are those who believe, without question, that every business needs social media. And then there are those who argue that the ROI is tough to prove—which makes a full social strategy hard to justify. Amid these conflicting opinions, new business owners and marketers are struggling to … Continue reading Social Media Marketing: Should You Even Bother?
