Navah Hopkins — June 19, 2017 — June 19, 2017 I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls. Who … Continue reading Knock-Off Thousands from Your Bottom Line with Close Variants
The Bottom 90: Best And Worst Email Practices From Dotmailer by Ray Schultz , Columnist, May 2, 2017 All praise is due to Best Buy, J. Crew and other brands that made into dotmailer’s top ten email matchup, “Hitting The Mark.” But what about the other 90 retailers? What did they do wrong? Plenty, as … Continue reading The Bottom 90: Best And Worst Email Practices From Dotmailer
Michael Heller — January 10, 2017 — January 10, 2017 We know the drill, you’re a manager with tons of daily and weekly tasks. You already have so much on your plate that the thought of adding one more thing seems a little insane. Meanwhile, you keep hearing about this “ongoing feedback” thing. Would it … Continue reading 3 Ways Ongoing Feedback Pads Your Bottom Line
by Allen FinnAugust 6, 2016 At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied … Continue reading 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
by James SchererAugust 18, 2016 A/B test your landing page’s headline and get a 5% conversion rate increase. A/B test the color of your webinar page’s CTA button and get a 7% conversion rate increase. A/B test the number of form fields you have on your online promotion and get a 6% conversion rate increase. … Continue reading 5 “Big Money” A/B Tests that will Actually Touch your Bottom Line
by Madeline Boehmer July 2, 2016 Follow @madelineboehmerJuly 2, 2016 We see it all over the news: this giant partnered with this smaller startup to bring customers added benefits. While it may seem like relatively uninteresting news in comparison to everything else that floods the newswire, these partnerships are an incredibly valuable business strategy that … Continue reading How Building Strategic Partnerships Can Boost Your Bottom Line
by Scott Meyer June 21, 2016 Follow @ScottmeyerJune 21, 2016 The ultimate goal for an eCommerce site is to make sure shoppers can complete a purchase as quickly and smoothly as possible. Nothing should interfere with the online checkout process. However, when marketing is constantly adding new vendor technologies such as social media sharing tools, … Continue reading Poor Website User Experience is Affecting Your Bottom Line
by Don Purdum May 21, 2016 Follow @donpurdumMay 21, 2016 What’s the bottom line about link building; is it still a profitable strategy to pursue to earn traffic to your website and increase sales? If so, how long does link building take to help you rank higher on a search engine? Let’s find out in … Continue reading What’s the Bottom Line About Link Building, Traffic and Sales?
