Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
By Michael Grothaus February 02, 2024 Snapchat owner Snap has initiated a battery recall for its Pixy Flying Camera. The company began selling the selfie-taking mini drone in April 2022 to much fanfare but withdrew the device from sale just months later during a broader ad slump at Snap. Now it seems the product … Continue reading Snap Pixy recall: Here’s how to get a refund if you bought one of Snapchat’s flying cameras
By Jessica Bursztynsky November 14, 2023 Airbnb has acquired GamePlanner.AI, a stealth startup that the company said will help the home sharing company accelerate “select AI projects.” “What makes GamePlanner.AI so special is that they combine expertise in AI, design, and community,” Airbnb CEO Brian Chesky said in a statement Tuesday. “AI … Continue reading Airbnb just bought a stealth AI company for slightly under $200 million
Bandcamp loses half its staff after being bought by Songtradr Only 58 of Bandcamp’s employees received a contract offer to stay on. Mariella Moon Updated Tue, Oct 17, 2023 Flashpop via Getty Images Half of Bandcamp’s employees have lost their jobs following the company’s acquisition by Songtradr, according to SFGate and Variety. Songtradr spokesperson … Continue reading Bandcamp loses half its staff after being bought by Songtradr
By Chris Morris June 22, 2023 Bed Bath & Beyond is still headed, at least partially, to the great beyond—even after Overstock.com won an auction to buy the struggling retailer’s intellectual property and digital assets. The chain’s brick and mortar stores are set to wrap up operations by June 30, meaning you have a … Continue reading What’s next for Bed, Bath & Beyond now that Overstock.com has bought its assets?
By Chris Morris November 01, 2022 Elon Musk made a lot of people very rich when he pulled the trigger on his takeover of Twitter last week. Institutional investors, which held more than two-thirds of Twitter’s stock, saw the biggest windfalls. Vanguard Group was the company’s largest shareholder, with a 10.3% … Continue reading These people got the biggest payouts when Elon Musk bought Twitter
Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List
By Matt Janaway January 17th, 2017 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe … Continue reading “People Who Bought This Also Bought” – Related Keyword Searches Unraveled
