Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. Constantine von Hoffman on October 2, 2024 Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to … Continue reading Behind the scenes of Betterment’s B2B brand awareness campaign
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
Consumers Sacrifice Brand Loyalty Down To The Penny by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2024 Taylor Sheridan, the creator of the hit TV series “Yellowstone,” recently purchased around 179 acres, give or take a few dozen, just miles from my property in Wyoming, where different words and phrases are used to talk about … Continue reading Consumers Sacrifice Brand Loyalty Down To The Penny
August 29, 2024 Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand The Maryland-based company made headlines this summer when dozens of its products were identified in an FDA recall notice as posing a possible health risk. BY Michael Grothaus We all know that food recalls can have … Continue reading Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. Shama Hyder on July 23, 2024 Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit … Continue reading How to protect your brand from AI dupes
Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. RJ Licata on July 12, 2024 Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics … Continue reading Why brand trust is declining and how marketers can earn it back
June 29, 2024 Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now When Verizon’s former chief marketing officer, Diego Scotti, left the company last May after almost nine years, the company needed to find a marketer who could match his penchant for big creative swings, but also allow the … Continue reading Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Laurie Miller on June 28, 2024 Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to … Continue reading How to measure the impact of brand marketing
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024 Some 65% of Gen Z — defined as people between the ages of 14 and 24 — describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week … Continue reading YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
