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June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
Google Brand Recommendations Link With YouTube Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2024 Google launched a set of AI-powered Brand Recommendations located on the Recommendations page in Google Ads. The tool analyzes an advertiser’s Google Ads history, as well as campaign settings and industry trends to automatically serve ways to improve brand campaign … Continue reading Google Ads Brand Recommendations Links With YouTube Ads
Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024 With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation
Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024 If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains … Continue reading Show, don’t tell: How storytelling leads to lasting brand impact
May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less
May 24, 2024 Loewe and On’s new hybrid logo proves brand rules are meant to be broken The luxury brands collaborated on a new capsule collection, cleverly creating a novel logo in the process. BY Hunter Schwarz A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in … Continue reading Loewe and On’s new hybrid logo proves brand rules are meant to be broken
May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024 Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation
