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Tag Archives: Brands

Half of ecommerce brands lack the support to scale personalization effectively

A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025   Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively

Interactive email is the game changer brands can’t ignore

Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025   With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences … Continue reading Interactive email is the game changer brands can’t ignore

How B2B and B2C brands adopt genAI — same tech, different strategies

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025   Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies

Why digital brands like Netflix and Wayfair are betting on physical stores

Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. Michele Morelli on March 5, 2025   Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that … Continue reading Why digital brands like Netflix and Wayfair are betting on physical stores

This brand’s ‘hard honey’ is bringing mead into the 21st century

 February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century