July 21, 2024 Burberry’s new CEO will navigate new expectations around historic brands Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel, and Dior. BY Reuters Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma. On Monday, the former … Continue reading Burberry’s new CEO will navigate new expectations around historic brands
Amazon Prime Day Featured Brands See Boost In Search Interest by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2024 Analysis from Captify on Tuesday shows an increase in searches including the brand name and Amazon in search keywords, suggesting a high purchase intent for consumers who seek these brands. Samsonite (up 407%), Dyson (up 305%), Crest (up … Continue reading Amazon Prime Day Featured Brands See Boost In Search Interest
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
June 14, 2024 How Target plans to bounce back with its private-label brands and price cuts Target has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year. BY Reuters “Target is my backup option,” said Chloe Guss, a shopper at the … Continue reading How Target plans to bounce back with its private-label brands and price cuts
Apple Web Eraser Will Force Brands To Know Their Customers by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2024 Apple’s forthcoming iOS 18 will force advertisers and marketers to know and understand their existing and potential customers extremely well. Whether or not a brand understands its customers can mean the difference between profit or loss. … Continue reading Apple Web Eraser Will Force Brands To Know Their Customers
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
May 14, 2024 P&G shifts focus to brands for Paris Olympics ads For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before. BY Reuters What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The … Continue reading P&G shifts focus to brands for Paris Olympics ads
April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
