A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Tag Archives: BrandSponsored
YouTube Tightens Rules For Brand-Sponsored Videos
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Martin Beck on February 19, 2015 YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the … Continue reading YouTube Tightens Rules For Brand-Sponsored Videos