Tag Archives: BrickandMortar

How brick-and-mortar retailers can succeed on Amazon

Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Adam Dorfman on August 23, 2019 at 2:55 pm The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example … Continue reading How brick-and-mortar retailers can succeed on Amazon →

7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

Brick-and-Mortar Business

Jake Rheude — June 1, 2018 Follow @jakerheude— June 1, 2018 More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping … Continue reading 7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store →

Blending Physical and Digital to Enhance Brick-and-Mortar Retail

Brick-and-Mortar Business

Mike Covert — July 5, 2017 — July 5, 2017 We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much digital is a part of our life? We feel it’s a combination of all three. … Continue reading Blending Physical and Digital to Enhance Brick-and-Mortar Retail →

No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Brick-and-Mortar Business

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’ →

The other side of brick-and-mortar retail: Survival of the fittest

Brick-and-Mortar Business

As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Allan Haims on May 5, 2017 The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom … Continue reading The other side of brick-and-mortar retail: Survival of the fittest →

Why brick-and-mortar retailers need to go digital with analytics

Analytics

Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics →

4 marketing innovations headed to brick-and-mortar retail in 2017

Retail Marketing

Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year. Tamar Weinberg on November 14, 2016 Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety? … Continue reading 4 marketing innovations headed to brick-and-mortar retail in 2017 →

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Email Marketing Tools

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences →

10 Ways Brick-and-Mortar Business Owners Can Improve Their Online Presence

Brick-and-Mortar Business

by Young Entrepreneur Council June 25, 2016 Follow @YEC June 25, 2016 1. Document Real Interactions in Your Store Local businesses have a huge advantage in that they have authentic interactions with their local community. Use photos, videos and testimonials from your brick-and-mortar location and share those on the web. The customers you feature will … Continue reading 10 Ways Brick-and-Mortar Business Owners Can Improve Their Online Presence →

A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands

eCommerce

by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands →