James Faulkner — December 4, 2019 SEO or PPC? This argument never gets old in the marketing world. Quick, easy-to-attribute wins are often the assumption with paid search campaigns (although not always the case). Organic SEO offers equally great returns in the long run, often bigger in scale and much more permanent in nature. Yet, … Continue reading 3 Ways to Bridge the Gap Between SEO and PPC
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey
by Andre Oentoro April 25, 2016 Follow @breadnbeyondApril 25, 2016 You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for you. There isn’t even a … Continue reading Explainer Video: The Bridge Between SaaS and Customer
Melissa DukoAugust 24, 2015 How many times have you heard the old adage, ‘never burn a bridge’? Whether you work in a specialized field or a small state (ahem Delaware), the likelihood of you crossing paths with ex-bosses and colleagues is high. Ending a work-related relationship on a sour note can prove disastrous for your … Continue reading Why You Should Never Burn a Bridge (Except When You Should)
Juliet CarnoyJune 12, 2015 As the digital landscape continues to evolve, consumer behavior increasingly requires brands to create a seamless omni-channel experience. Consumers regularly jump back and forth between the digital and physical realms and marketers are looking for innovative ways to create a holistic and unified brand experience. Here are 3 brands that have … Continue reading 3 Ways to Bridge the Physical and Digital Divide
