Tag Archives: Bridging

Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution

TV Advertisement

The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution →

Bridging the Gap Between eCommerce and Real-World Experiences

eCommerce Experience

Efrat Vulfsons May 21, 2021 As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. The pandemic has changed the way consumers shop, with a 146% growth in online retail orders in the US and Canada in 2020 … Continue reading Bridging the Gap Between eCommerce and Real-World Experiences →

Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person

Virtual Work Teams

Antonia Hite May 18, 2021 2020 was a whirlwind of change. We, as marketers, had to set aside all that we knew about in-person event planning, became Zoom-super users, and learned everything we could about planning and executing virtual events. 2021 is bringing its own challenges, and with varying levels of comfort with in-person experiences … Continue reading Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person →

Bridging the Gap Between Blog Traffic and Lead Generation

Leads Generation

Kristen Deyo November 16, 2020 Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “gained customers specifically through blogging.” So, how do … Continue reading Bridging the Gap Between Blog Traffic and Lead Generation →

Bridging Category Management Among Ethnic Brands, Chains

Branding Trends

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons.  For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains →

Bridging the Gap Between Lead Gen and ABM with Intent Data

Leads Generation

Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data →

Bridging the gap between IT and marketing to improve martech collaborations

Technology Impact On Business

While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018   Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations →

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Facebook Engagement

Ben Ó Mathúin — March 2, 2017 — March 2, 2017 As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned … Continue reading Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns →

Bridging the Immediacy Gap: 3 Technologies that Can Transform How Technical Teams Learn

Technology Impact On Business

Blake Beus — February 22, 2017 Follow @BlakeBeus— February 22, 2017 Working at an instructional technologies company, we get insight into the latest learning and performance strategies at large companies. And lately, we’ve seen two opposing trends developing across manufacturing and technical teams. The work itself has undergone dramatic and often revolutionary change in the … Continue reading Bridging the Immediacy Gap: 3 Technologies that Can Transform How Technical Teams Learn →

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