Tag Archives: Bridging

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization →

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Email Marketing Tools

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences →

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

Email Marketing Optimization

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide →

Bridging the gaps in the Google My Business API

Google Business

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. Brian Smith on June 27, 2016 Last month, Google released version 3.0 of its Google My Business API, which for … Continue reading Bridging the gaps in the Google My Business API →

Bridging the Content Marketing / Link Building Divide

SEO Link Building

by Joe Cox May 19, 2016 Follow @Rocketship2015May 19, 2016 The online world is changing and is changing fast. A key skillset for digital marketers these days is the ability to adapt. One of the key drivers of change in this ever shifting digital environment is the capricious Google algorithm. Despite the dominance of social … Continue reading Bridging the Content Marketing / Link Building Divide →

Bridging The HR Analytics Gap

Effective Hiring

Rocky MitaraiSeptember 29, 2015 In fact, while measurement has always been important in marketing, the explosion of data across the web, ability to track the digital footprints of customers, and availability of an array of reporting and analytics tools to help sift through that data and make sense of it – have fundamentally changed the … Continue reading Bridging The HR Analytics Gap →

Bridging the Generation Gap in Company Volunteering

Corporate

Ryan ScottApril 13, 2015 Do Millennials, Generation X-ers and Boomers approach corporate volunteerism in different ways? Considering the generational differences around other areas of the workplace, it’s not surprising to see those differences extend to corporate volunteering and giving programs as well. Generational theorists focus on the personality characteristics of each generational group, and now … Continue reading Bridging the Generation Gap in Company Volunteering →