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How to decide which marketing tasks can be offshored and which can’t. Spence Darrington on September 19, 2022 The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are … Continue reading An incredibly brief guide to shifting marketing offshore: Part 2
Looking to tap new labor markets for marketing talent? You need to know which tasks can be “lifted and shifted.” Here’s a recipe for success. Spence Darrington on August 19, 2022 With the pandemic’s boon to virtual work, the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have … Continue reading An incredibly brief guide to shifting marketing offshore
By Nate Berg June 17, 2022 Black-founded startups have seen record amounts of investment recently, with quarterly funding commitments nearing or even topping $1 billion. But according to new data from Crunchbase, VC funding has dropped significantly in the second quarter of 2022, down to just $324 million. Only 100 startups with a … Continue reading After a brief streak, venture capital has ditched Black startups
