With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions?
Tag Archives: brief
Open season on CRMs?
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data. Kim Davis on October 1, 2021 Marketing ops shouldn’t perform procurement It would run counter to almost everything we’ve said on the subject at MarTech to propose that marketing ops professionals — the people who execute within the … Continue reading Open season on CRMs?
Mistakes that should be sidestepped
Plus, customize your ABM campaigns. Chris Wood on September 29, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading Mistakes that should be sidestepped
Big screen personalization and CX: Thursday’s daily brief
Plus, Roku campaigns for Shopify merchants. Chris Wood on September 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Big screen personalization and CX: Thursday’s daily brief
Revising agile
Plus, centralizing soccer fan data. Chris Wood on September 24, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading Revising agile
Is marketing behind the times?
Plus, email testing to win more conversions. Kim Davis on September 20, 2021 Good morning, Marketers, and here’s an insight into the future of events. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought. It was staged in a New York … Continue reading Is marketing behind the times?
When transformation becomes permanent change
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week. Kim Davis on September 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading When transformation becomes permanent change
11-Step Guide on How to Write an SEO Content Brief
Kerry Dye September 8, 2021 An SEO content brief includes all of the information your writers, designers, etc. need to create the content for your SEO strategy. This ensures everything produced achieves the same level of quality and includes all of the key ingredients needed to rank well and engage users. The brief for each … Continue reading 11-Step Guide on How to Write an SEO Content Brief
Transformation is accelerating
Don’t forget to download the MarTech Replacement Survey. Kim Davis on September 7, 2021 Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. Meanwhile, it’s been a topic of … Continue reading Transformation is accelerating
MarTech is less than two weeks away
MarTech is for you and it’s free. Register now. Kim Davis on September 2, 2021 Good morning, Marketers, and not all brands are quite there yet. I hope you download and read our new MarTech Replacement Survey. Not only is it free; we don’t even ask you to fill out a form. The overall takeaway … Continue reading MarTech is less than two weeks away
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