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Tag Archives: Brilliant

Lululemon’s brilliant dupe strategy should be duplicated by every brand

  By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!”  In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand

This brilliant DIY flashlight gives displaced children a gleam of hope

  By Jesus Diaz April 07, 2023 When Ambessa Play’s founder Sara Berkai approached Pentagram to design a new DIY wind-up flashlight, she already had a pretty good idea of how she needed it to work. Berkai had conceived the original concept while teaching STEM workshops to displaced children in Ethiopia and Eritrea in 2019. … Continue reading This brilliant DIY flashlight gives displaced children a gleam of hope

Six Brilliant Ways to Pick An Instagram Contest Winner

Victoria Taylor — May 17, 2019 — May 17, 2019 After working hard on your Instagram contest, you finally see your engagement, followers, and even sales start to grow. All your hard work is paying off. But between managing your Instagram contest and trying to keep track of all your contestants, you’re contest isn’t over … Continue reading Six Brilliant Ways to Pick An Instagram Contest Winner

These 5 Brilliant TED Talks Will Teach You How to Be a Great Leader

Larry Kim — April 19, 2019 Follow @larrykim — April 19, 2019 Companies spend a crazy amount of money each year training their employees?—?on average, $ 1,208 per employee, as of 2013. A lot of time and resources are sunk into developing better leaders within organizations. But does it have to be such a process? … Continue reading These 5 Brilliant TED Talks Will Teach You How to Be a Great Leader