Lacy Boggs — May 7, 2018 Follow @blogspiration42 — May 7, 2018 This month, my baby turned seven, and my business turned six. A lot has changed since 2013: I don’t change diapers any more. I work while my baby is at school, instead of while she naps. I have six team members, instead of … Continue reading When Your Business Changes, Bringing Your Audience Along for the Ride
Bringing In Offline Data To Optimize Online Ad Bids by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data … Continue reading Bringing In Offline Data To Optimize Online Ad Bids
Education after high school or college is crucial. Adults need to learn too, after all; learning and growing cannot be confined to the ages between zero and 24. Access to personal and professional development opportunities can affect the kinds of jobs people get and the work they produce, but are harder to come by. Sure, … Continue reading Change Career Paths, Change Your Life: How These Decentralized Solutions are Bringing New Learning and Career Options to the Masses
Holly Ashby — March 29, 2018 Follow @https://twitter.com/wwmeditation— March 29, 2018 When it comes to a potential employee’s skill set and personality, entrepreneurs can be forgiven for putting “extrovert” and “people person” high on their list. There aren’t many job descriptions that call for a quiet and retiring introverts, and in many sectors – particularly … Continue reading Bringing the Best Out of Introvert Employees
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018 Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Mukund Krishna — November 6, 2017 Digital transformation has permeated all sectors, and the government is no exception. Governments are now thinking about digital transformation in a big way, mainly owing to the higher expectations of citizens and constituents. However, the nature of the transformation in the government sector is markedly different from … Continue reading How Can Digital Transformation Help in Bringing Effective Governance?
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Peter Ladka on October 5, 2017 Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This … Continue reading Martech enablement series: Part 9 — Bringing it all together!
Mike Thatcher — May 18, 2017 Follow @jobrack1— May 18, 2017 When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused on external matters, one focused on internal matters. But more and more these two departments are working together. Consumerization of HR Many call it … Continue reading HR and Marketing: Bringing Both Together for Better Business
August 2, 2016 Ever have a day when it feels like one more word about social media will make you scream? Okay, well you need to get over it. Sure, it’s annoying to deal with the constant barrage of “I-got-a-promotion and I’m-getting-married and my-life-is-better-than-yours,” updates in your personal life but when it comes to selling, … Continue reading 6 Tips for Bringing Social Selling to Your Team
by Brittney Ervin June 13, 2016June 13, 2016 If you’ve been in the content creation game for a while, you know how dramatically blogging standards have changed, even in just the past few years. As you learn more about communication and reaching your audience, your tone and style have to evolve to better connect with … Continue reading 8 Tips For Bringing Your Best Old Blogs Back From The Dead
