Tag Archives: Brings

Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.

Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change. →

Intercom brings new features to the customer conversation

Customer Conversion

Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform. These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation →

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Email Marketing

Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers →

Tech Company Brings AI Into The CMS Platform

Content Management Tools

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform →

National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow

Entrepreneur Tools

David Kiger — April 27, 2018 Follow @davidkiger — April 27, 2018 The annual National Small Business Week is April 29 through May 5, and features a variety of educational activities led by the U.S. Small Business Administration. There’s a lot to acknowledge when it comes to small businesses. Take this whopping statistic from the … Continue reading National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow →

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain →

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain

CNN Brings VR News To Oculus Rift

Virtual Reality Marketing

CNN Brings VR News To Oculus Rift by Chuck Martin , March 16, 2018 CNN is launching a new virtual reality experience for Oculus Rift. CNN VR has been available on Android and iOS for Samsung Gear headsets and Google Daydream. Adding the Oculus Rift headset brings the VR experience to the desktop, at high … Continue reading CNN Brings VR News To Oculus Rift →

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

Bing Advertisement

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries →

Facebook brings value metrics to campaigns to help advertisers target the best customers

Facebook Marketing

New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers →