Tag Archives: broken.

Loewe and On’s new hybrid logo proves brand rules are meant to be broken

May 24, 2024 Loewe and On’s new hybrid logo proves brand rules are meant to be broken The luxury brands collaborated on a new capsule collection, cleverly creating a novel logo in the process. BY Hunter Schwarz A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in … Continue reading Loewe and On’s new hybrid logo proves brand rules are meant to be broken →

This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff

Startups Promises

April 30, 2024 This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff Nimble wants to make it easier for people to repair their items—which in turn will pressure companies to make products more fixable to begin with. BY Adele Peters When her air purifier broke, Stephanie Hoang did what … Continue reading This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff →

Web analytics is badly broken

Analytics Platforms

In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain. Juan Mendoza on January 8, 2024 Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google … Continue reading Web analytics is badly broken →

Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?

Bankruptcy

By Clint Rainey November 16, 2023 Is the beloved American fast-food-franchise model facing a reckoning? In the past year, and more frequently in recent months, franchisees that were once big moneymakers for such brands as Burger King, McDonald’s, Popeyes, and Hardee’s have started to file for bankruptcy. On Tuesday, a major Wendy’s franchisee—Florida-based Starboard … Continue reading Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken? →

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Branding Strategy

Rebuilding A Broken Brand Through Smart Marketing & Advertising by Dave Morgan , Featured Contributor, March 9, 2023 We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit … Continue reading Rebuilding A Broken Brand Through Smart Marketing & Advertising →