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Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025 Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value
January 12, 2025 To create a successful budget, you first have to make sure you fully understand your income Struggling to make a budget that sticks? Make sure you understand the nuances of your primary source of income. BY Emily Guy Birken For most of us, income is the easiest-to-understand part of your budget. You know … Continue reading To create a successful budget, you first have to make sure you fully understand your income
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. Frans Riemersma on November 25, 2024 Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift … Continue reading 3 steps to increase your martech budget
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%. Constantine von Hoffman on May 13, 2024 Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending … Continue reading Martech cut of budget falls to lowest level in 10 years
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. Brian McKenna on April 25, 2024 Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. … Continue reading How to produce brand-approved email designs on time and on budget
March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding
Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results. Justin Sharaf on December 5, 2023 Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the … Continue reading 3 tips to tackle the annual marketing budget challenge
Financial Planning for Tailored B2B Marketing Campaigns In today’s dynamic B2B business landscape, effective B2B marketing is essential for attracting and retaining clients. However, crafting and executing a successful marketing campaign requires more than just creative ideas; it demands sound financial planning and management. In this article, we will explore the financial aspects of … Continue reading B2B marketing budget management
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email. Chris Wood on September 26, 2023 Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out … Continue reading Two-thirds of marketers report mid-year budget cuts
