By Jessica Bursztynsky September 21, 2023 Expedia is leaning further into artificial intelligence with its suite of new products that CEO Peter Kern hopes will cement consumer loyalty to the travel giant’s brands. “Providing all these tools that are the new technology can allow for what we think creates the best product experience, and that’s … Continue reading Expedia’s Project Explorer uses AI to curate trips based on budget and time of year
Tag Archives: budget
Programmatic Investment Analysis Key To Solving Budget Waste
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
How to overcome marketing budget cuts and hiring freezes
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable. Tim Parkin on May 10, 2023 Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small … Continue reading How to overcome marketing budget cuts and hiring freezes
Middle-Class Just Got Clobbered by Biden’s New Budget and Wage Class Warfare, How To Prepare
Middle-Class Just Got Clobbered by Biden’s New Budget and Wage Class Warfare, How To Prepare Due / 26 Apr 2023 Biden has always pretended to pay attention to rebuilding the lop-sided economy of the United States. He has always stuck to the idea of redesigning economic practices to make them worthy for ordinary Americans. … Continue reading Middle-Class Just Got Clobbered by Biden’s New Budget and Wage Class Warfare, How To Prepare
Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget by Laurie Sullivan @lauriesullivan, January 18, 2023 Portland agency 2Player used artificial intelligence (AI) to produce the six commercials for Provo, Utah-based Storied, a family-history technology startup rebranded from World Archives, which provides access to historical newspaper content. The announcement was made Wednesday. Storied … Continue reading Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Marin Reintroduces Company Platform, Announces Budget Optimizer
Marin Reintroduces Company Platform, Announces Budget Optimizer by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2022 Marin Software has made a transition during the past few years. Executives recently reintroduced the company’s platform as MarinOne, to provide marketers with one place from which they can manage services such as LinkedIn accounts, Google Ads, display ads … Continue reading Marin Reintroduces Company Platform, Announces Budget Optimizer
B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets. Kim Davis on October 12, 2022 Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or … Continue reading B2B marketing confidence survives budget pressures
Allocating Your Digital Marketing Budget: 7 Things To Consider
Allocating Your Digital Marketing Budget: 7 Things To Consider ValueWalk / 08 Oct 2022 In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of technology and the … Continue reading Allocating Your Digital Marketing Budget: 7 Things To Consider
The budget bottleneck: How to get more from your marketing budget
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment. Tim Parkin on September 12, 2022 Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your … Continue reading The budget bottleneck: How to get more from your marketing budget
Tax and Retirement Consequences of Biden’s 2023 Budget Proposal
Tax and Retirement Consequences of Biden’s 2023 Budget Proposal Due / 23 Jun 2022 As part of the Biden administration’s fiscal year 2023 budget proposal, aka the Green Book, for the Treasury Department, Janet Yellen testified before the Senate Finance Committee and the House Ways and Means Committee in early June 2022. Her first stop … Continue reading Tax and Retirement Consequences of Biden’s 2023 Budget Proposal
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