Tag Archives: budget

How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget?

Ankush Mahajan — April 20, 2020 Today, the business world has become the most competitive and challenging phenomenon. Information Technology is the key factor of change. Quality presentation and unique graphic designing have become the necessity to grow the business and to develop an image in the local market, domestic market, or global market. Graphic … Continue reading How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget? →

Pro Tip: It’s time to evaluate your martech budget

Marketing Strategy

During the coronavirus crisis, it’s important to make the hard decisions about what tools are essential and what are not. Delaney Kline on April 2, 2020 With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the … Continue reading Pro Tip: It’s time to evaluate your martech budget →

Martech platforms reduce costs as CMOs face budget cuts

Budgeting

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts →

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook Advertisement

Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know →

Short-term thinking has negative effects on your cost-per-acquisition budget

Customer Acquisition

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget →

How to Create a Business Budget in 5 Steps

Budgeting

Angela Ruth — December 5, 2019 Creating a business budget for your organization is vital to its success, regardless of size. It’s a well-known reality that before you make money, you need to understand how to spend it. A business budget involves more than spending, though. It includes tracking expenses, revenue and how much cash … Continue reading How to Create a Business Budget in 5 Steps →

How to make a holiday shopping campaign for low budget accounts

Shopping Campaigns

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts →

6 Simple Ways to Build Quality Backlinks (on a Shoestring Budget) for Your Business

SEO Backlinking

Kato Nkhoma — October 31, 2019 Follow @katonkhoma Marketing in the modern age can be quite tricky if you’re not familiar with the way search engines work. As a small business owner, you may not have the resources (human and financial) to do what other more established businesses are doing to drive traffic to their … Continue reading 6 Simple Ways to Build Quality Backlinks (on a Shoestring Budget) for Your Business →

Budget Considerations Before You Hire a Virtual Assistant

Virtual Assistants

Karen Repoli — October 31, 2019 Follow @karenrepoli You should budget for outsourcing well before hiring a virtual assistant. It’s is a big step for any business and your business should be making a profit first so you’ve got the funds to invest. Many business owners set aside a portion of their profits each month … Continue reading Budget Considerations Before You Hire a Virtual Assistant →

Get Your Business Budget Ready for the Holidays

Business Planning

Robert Gloer — October 22, 2019 Follow @IOUFinancial Your business’ budget should reflect the challenges and opportunities of the holiday season. The process starts with goal-setting: What volume of business do you want to achieve in the holiday period, and what expenditures should you make now to reach your goals? It’s easier to update your … Continue reading Get Your Business Budget Ready for the Holidays →