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Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
The best budgeting apps for 2025 Now that Mint has been shut down, here are the best six budgeting apps to help you spend and save wisely. dana wollman · valentina palladino Fri, Dec 20, 2024 Quicken / Engadget Almost a year ago, I was prompted to look for another budgeting app. Intuit, … Continue reading The best budgeting apps for 2025
The 6 best budgeting apps to replace Mint Intuit is shutting down the popular budgeting app in 2024. We tested half a dozen Mint alternatives for you to consider. Dana Wollman Thu, Jan 11, 2024 Getty Commercial If you haven’t heard, the popular budgeting app Mint is about to go away. Parent company … Continue reading The best budgeting apps to replace Mint
Kristen McCormick December 19, 2021 Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” ), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new … Continue reading How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
John Rampton June 26, 2021 Business is all about money. As a business owner, you want to make as much as you can and be frugal where you have to be. Budgeting is a vital aspect for any business, but especially important for small business owners. In this article, we’ll go over 50 budgeting tips … Continue reading 50 Budgeting Tips for Small Business Owners
Angela Hausman, PhD May 10, 2021 When you run a small business, you never seem to have enough resources to do everything you’d like to grow your business. One of the resources you may find strapping your business growth is the cash needed to fund everything from salaries to product acquisition to marketing. There are … Continue reading Budgeting, Leveraging, and Revenue Building to Grow Your Business
David Parks December 3, 2020 Research firm Gartner predicts that enterprise software spend will grow 7.2% in 2021. In a recent article in ZDNet, Gartner research VP John-David Lovelock said, “Companies have more IT to do and less money to do it. As a result, CIOs are spending more in areas that will accelerate their … Continue reading 2021 Budgeting: Making the Case for Modern Contract Management
Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
Michelle Morgan — January 18, 2020 PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting … Continue reading 5 Tips for Better PPC Budgeting in 2020
