Tag Archives: Budgets

Budgets, Goals Common Digital Hurdle In Creating Experiences

Goals Settings

Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences →

Why CPG brands (and their budgets) need to focus on e-retail search

Retail Marketing

As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016   Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search →

5 Local Marketing Ideas for Small Budgets That Are Guaranteed To Make a Big Splash

Small Business

Dorien Morin-van DamJune 25, 2015 Business 101 – How to get through your first year in business! The answer to that question is fairly simple. You get through your first year in business with a comprehensive business plan and a lot of sweat and hard work! There IS no magic bullet, no secret sauce, no … Continue reading 5 Local Marketing Ideas for Small Budgets That Are Guaranteed To Make a Big Splash →

Native Advertising Budgets Will Rise In 2015, Say Marketers

Market Reports

Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers →

The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data

Social Data

by Joe Mandese, December 5, 2014,   Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data →

High-Spending Small And Medium-Sized Businesses To Increase Social Budgets

Marketing Guide

by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets →

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