Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
September 24, 2024 The one thing companies need to build a more ethical, sustainable supply chain At Fast Company’s Innovation Festival, brand leaders talked about what it takes to create a supply chain that’s better for the planet. BY Kristin Toussaint When you buy a set of sheets from a big-box store, do you know anything … Continue reading The one thing companies need to build a more ethical, sustainable supply chain
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
August 16, 2024 U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories The funding, under the U.S. CHIPS and Science Act, will help the company build two factories in Texas and one in Utah. BY Reuters Texas Instruments said on Friday it would receive up to $1.6 billion in funding from the U.S. … Continue reading U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024 For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
