Tag Archives: Build

Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead

Corporate Identity

August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture.  Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead →

U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories

Chip Manufacturing

August 16, 2024 U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories The funding, under the U.S. CHIPS and Science Act, will help the company build two factories in Texas and one in Utah. BY Reuters Texas Instruments said on Friday it would receive up to $1.6 billion in funding from the U.S. … Continue reading U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories →

4 tips to build customer loyalty with email

Customer Loyalty Programs

Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024   Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email →

How to build a hyper-precise audience-first ad campaign

Marketing Campaigns

Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024   For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign →

3 ways brands can build trust with privacy-concerned consumers

Consumer Mamangement

Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024   Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers →

How to build meaningful professional relationships

Professional Networking

 April 29, 2024 How to build meaningful professional relationships These steps can help you build genuine professional relationships that last. BY Andrew Fennell Cultivating meaningful professional relationships can open doors to all kinds of exciting new career opportunities. However, it takes a certain set of skills to be able to build, and keep, these relationships. These … Continue reading How to build meaningful professional relationships →

Using multi-touch attribution to build a brand: Best of the MarTechBot

Marketing Attribution

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024  I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot →

4 best practices to build a clean and engaged email database

Email Marketing Strategy

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database →

How to build trust and loyalty in retail with reception marketing

Loyalty Programs

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing →

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