We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
January 14, 2025 Tech leaders face a fork in the AI road: Build or buy? Each has advantages, but avoiding the harder path of building may bite you in the end. BY Raphael Ouzan Recently, I was invited to speak on stage at Insight Partner’s ScaleUp:AI conference for a panel aptly titled “Build versus Buy.” It … Continue reading Tech leaders face a fork in the AI road: Build or buy?
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness. Mark Ogne on November 27, 2024 AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering … Continue reading How to build AI strategies that prioritize people
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
September 24, 2024 The one thing companies need to build a more ethical, sustainable supply chain At Fast Company’s Innovation Festival, brand leaders talked about what it takes to create a supply chain that’s better for the planet. BY Kristin Toussaint When you buy a set of sheets from a big-box store, do you know anything … Continue reading The one thing companies need to build a more ethical, sustainable supply chain
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
August 16, 2024 U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories The funding, under the U.S. CHIPS and Science Act, will help the company build two factories in Texas and one in Utah. BY Reuters Texas Instruments said on Friday it would receive up to $1.6 billion in funding from the U.S. … Continue reading U.S. awards chipmaker Texas Instruments up to $1.6 billion to build factories
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email
