April 29, 2024 How to build meaningful professional relationships These steps can help you build genuine professional relationships that last. BY Andrew Fennell Cultivating meaningful professional relationships can open doors to all kinds of exciting new career opportunities. However, it takes a certain set of skills to be able to build, and keep, these relationships. These … Continue reading How to build meaningful professional relationships
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing
By Janko Roettgers February 09, 2024 Stevie Wonder. Ray Charles. Andrea Bocelli. If you were to ask a random person to name a blind musician, one of those three would almost inevitably come up. Ask that same person about up-and-coming blind musicians, and they’ll likely draw a blank. That’s no accident, according to Athan … Continue reading The quest to build more accessible music tech for blind and visually impaired artists
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. Page One Power on February 6, 2024 Jon and Zach Ball in 2011 What does it take to build a $ 10 million agency? Let’s break it down. A $ 10 million agency generates an average of … Continue reading How to build a $10 million SEO agency by Page One Power
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security
By Colette Phillips January 22, 2024 There are many culture gaps among the Black, brown, and white experiences that whites often don’t even realize. Cultural intelligence can help us bridge those gaps. Institutions can use cultural intelligence not simply as a communications tool, but also to improve practices and make them more inclusive. For … Continue reading 7 ways to build cultural intelligence and become a more inclusive leader
By Tracy Brower January 18, 2024 Today, true leadership is harder, but more important than ever. In a world that is increasingly volatile, complex and ambiguous, leaders are integral to creating the conditions in which workers can thrive and organizations can generate great results. Trust is key to this process. When people trust their … Continue reading 4 science-backed ways to build trust as a leader
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization
