By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z
By Nikki Clifton June 16, 2023 As we continue to navigate the challenges of global crises, it’s safe to say the logistics industry has been put to the test. Optimizing supply chains across industries has become more crucial than ever. The need for prompt delivery of supplies and the ability to switch delivery locations … Continue reading Using logistics to build inclusive, resilient communities
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions. Chris Wood on May 23, 2023 Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the … Continue reading How to build a customer journey orchestration strategy
Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams Deanna Ritchie / 08 May 2023 Convergent technological disruption, rapidly changing (and often destabilizing) economic conditions, and increasingly active and demanding stakeholders. These are just some of the challenges facing organizations and their leaders today. These challenges demand ever closer coordination within and between teams … Continue reading Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
By Shanna Hocking March 05, 2023 When do you feel most powerful at work? The word power tends to have a negative connotation, but it is often required to get things done in the workplace. Contrary to what you may think, power doesn’t come only from the title you have or where … Continue reading There are 3 types of power at work. Here’s how to build them all
How To Build A Strong Sales Team In Asia by Alex Yelenevych , February 7, 2023 Expanding to a new market is always challenging, especially if the local culture differs from your native country’s. My company comes from Ukraine, and we’ve been operating in European and American markets for many years. Still, it didn’t prepare … Continue reading How To Build A Strong Sales Team In Asia
Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant
By Justin Patton January 07, 2023 Most executive teams engage in annual strategic planning sessions focused on improving their business the following year, but trust is rarely on the agenda. It’s a shame, because in many cases, the key to success lies not in creating an entirely new strategy, but in dismantling barriers to … Continue reading 5 barriers to break in order to build trust between coworkers
