By Shanna Hocking March 05, 2023 When do you feel most powerful at work? The word power tends to have a negative connotation, but it is often required to get things done in the workplace. Contrary to what you may think, power doesn’t come only from the title you have or where … Continue reading There are 3 types of power at work. Here’s how to build them all
How To Build A Strong Sales Team In Asia by Alex Yelenevych , February 7, 2023 Expanding to a new market is always challenging, especially if the local culture differs from your native country’s. My company comes from Ukraine, and we’ve been operating in European and American markets for many years. Still, it didn’t prepare … Continue reading How To Build A Strong Sales Team In Asia
Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant
By Justin Patton January 07, 2023 Most executive teams engage in annual strategic planning sessions focused on improving their business the following year, but trust is rarely on the agenda. It’s a shame, because in many cases, the key to success lies not in creating an entirely new strategy, but in dismantling barriers to … Continue reading 5 barriers to break in order to build trust between coworkers
By Shalene Gupta January 07, 2023 Contrary to the popular belief that data privacy is about making sure your data isn’t shared, Eli Wachs believes that data sharing, in fact, has significant benefits . . . when used correctly. Today, Wachs, 24, is the CEO of Footprint, a company that is rethinking how we store … Continue reading This Gen-Z tech CEO wants to build the Apple Pay of identity—a one-stop shop for your data
Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing. William Terdoslavich on January 10, 2023 Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, … Continue reading How to build a customer value squad — and why
Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon by Laurie Sullivan @lauriesullivan, November 18, 2022 Gap’s turnaround efforts resulted in the company reporting sales of $4.04 billion for the third quarter ended October 29, compared with $3.94 billion in sales a year earlier. Companies under its umbrella include Old Navy, and Banana Republic. The … Continue reading Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon
Customer data experts break down the key ingredients that go into a CDP. Chris Wood on October 6, 2022 Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of … Continue reading How to build customer profiles using a CDP
The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. SEO Vendor on September 29, 2022 As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune … Continue reading How to build a disruptive marketing campaign
