Tag Archives: Build

How marketers can build a data-driven technology stack

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack

Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’

Michael Abetz Last updated: 14 April 2022 Japanese corporation Sony is the latest multinational company to signal an interest in the metaverse, investing $ 1bn in Epic Games. Known for creating the PlayStation, the Sony Group recognised Fortnite and Unreal engine developers Epic Games as leading the way in the metaverse sector, and wanted a … Continue reading Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’

To build a healthy workplace, you need a toxic culture alarm

By Ludmila N. Praslova   March 14, 2022   Could the Great Resignation have been prevented? Toxic organizations are the key cause of employee exodus, according to an MIT report. Moreover, my research indicates that employee disillusionment with how organizations function existed long before the pandemic. What if your workplace had an early warning system, … Continue reading To build a healthy workplace, you need a toxic culture alarm

Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters

By stephen seth   February 18, 2022   The music industry has always lived at the crest of the cultural wave, setting trends and reflecting changing beliefs and desires. So it’s no surprise that brands have long traded on the cultural relevance of musicians, tapping them as creative directors (Rihanna for Puma), ad campaign stars … Continue reading Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters

How to Use Trending Topics to Increase Traffic and Build Links

Stefan Smulders January 20, 2022 To drive desirable results using Search Engine Optimization, creating timeless, relevant, and accurate content is an indispensable practice. Without such content, search engines wouldn’t really have the information needed to index the pages on your website. When you upload the right content, the chances of your website traffic increasing are … Continue reading How to Use Trending Topics to Increase Traffic and Build Links