John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan
Tag Archives: Build
Build Brand Affinity with Contextual Advertising
Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising
10 Content Creation Strategies to Help You Build More Backlinks
Sumeet Anand October 24, 2021 Let us be honest — link building is not easy. Of course, you can buy links in bulk but that’s a black hat SEO tactic that you don’t want to get involved with. Google considers link building as one of the most important ranking factors. And a study by Moz … Continue reading 10 Content Creation Strategies to Help You Build More Backlinks
How to Build & Execute a Facebook Marketing Strategy
Tom Whatley October 22, 2021 When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an audience for … Continue reading How to Build & Execute a Facebook Marketing Strategy
Build a Company Culture That Delivers Eye Popping Results
Don Shapiro October 22, 2021 ATLAS Experiment © 2021 CERN ATLAS added to the world’s largest particle accelerator Consider these employee conversations at two companies. Two salespeople were talking during a slow moment at an industry trade show. “I’m not writing much down in that book the VP gave me. Takes a lot of time … Continue reading Build a Company Culture That Delivers Eye Popping Results
Why marketers need to build customer trust
Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust
How to Build an Effective Google Ads Landing Page
Jeremy Durant October 8, 2021 When you walk into a store with a very specific item in mind, is it helpful to see all the other unrelated products? Or is it helpful to see what you need front and center so you can get moving with your purchase? This is a simplified scenario of custom … Continue reading How to Build an Effective Google Ads Landing Page
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust. Corey Patterson on September 27, 2021 Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using … Continue reading Value data privacy to build customer trust
How to Build a Viral Social Media Campaign: Your 9-Step Guide
Manisha Sukhyani September 23, 2021 Whether it’s to get in touch with loved ones, seek entertainment, or build a business, social networks are the first choice for multiple purposes. And marketers are no stranger to the opportunities. Precisely when 73% of consumers agreed to have been driven by a brand’s social media presence while making … Continue reading How to Build a Viral Social Media Campaign: Your 9-Step Guide
How to Build an Effective Retargeting Strategy
Allie Shaffer September 16, 2021 A retargeting strategy is an essential piece of your media plan. With retargeting, you can deliver online ads to a user based on their previous intent-based actions on the web. It’s an important tactic for moving users down the funnel to conversion, or another desired action. To create a really … Continue reading How to Build an Effective Retargeting Strategy