Tag Archives: Build

Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

Build Brand Affinity with Contextual Advertising

Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising

Build a Company Culture That Delivers Eye Popping Results

Don Shapiro October 22, 2021 ATLAS Experiment © 2021 CERN ATLAS added to the world’s largest particle accelerator Consider these employee conversations at two companies. Two salespeople were talking during a slow moment at an industry trade show. “I’m not writing much down in that book the VP gave me. Takes a lot of time … Continue reading Build a Company Culture That Delivers Eye Popping Results

How to Build a Viral Social Media Campaign: Your 9-Step Guide

Manisha Sukhyani September 23, 2021 Whether it’s to get in touch with loved ones, seek entertainment, or build a business, social networks are the first choice for multiple purposes. And marketers are no stranger to the opportunities. Precisely when 73% of consumers agreed to have been driven by a brand’s social media presence while making … Continue reading How to Build a Viral Social Media Campaign: Your 9-Step Guide