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Netflix Builds Ad Tech – What Happens To Microsoft? by Laurie Sullivan , Staff Writer @lauriesullivan, May 17, 2024 After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own advertising platform by the end of 2025 to give advertisers new ways to buy ad space and measure the … Continue reading Netflix Builds Ad Tech – What Happens To Microsoft?
If Google Builds A Paywall For News, AI Subscription Services by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2024 Google is threatening to pull future investments in nonprofit news organizations across the U.S. if California passes a new bill. This is the second time Google said it would pause further investments in California newsrooms. The pause would … Continue reading If Google Builds A Paywall For News, AI Subscription Services
If Google Builds A Paywall For News, AI Subscription Services by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2024 Google is threatening to pull future investments in nonprofit news organizations across the U.S. if California passes a new bill. This is the second time Google said it would pause further investments in California newsrooms. The pause would … Continue reading If Google Builds A Paywall For News
Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022 Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships
Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns. As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Google Builds On Web Search For Retail Websites by Laurie Sullivan @lauriesullivan, April 4, 2022 Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to preprocess data, train or tune machine learning models. It is part of Product Discovery Solutions for … Continue reading Google Builds On Web Search For Retail Websites
Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
