Debra Murphy December 27, 2020 A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as a package for a single price. You may wish to include other options in your packages such as information products or access via email or phone for questions to increase the value to the client. … Continue reading Service Bundling Strategy – 7 Benefits for Your Small Business
Derek Gleason — November 7, 2018 — November 7, 2018 It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices: Add more college basketball—you’re highest-rated programming—to the schedule. Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else). Which creates the more profitable … Continue reading Product Bundling Strategy: How to Get It Right
Laura Gayle — August 13, 2018 — August 13, 2018 Mediamodifier / Pixabay Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was … Continue reading How Product Bundling Can Boost Your E-Commerce Sales
