Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest. When I first started in writing, my audience was software developers and I had no problem with empathy. I understood the developer because I was a developer. I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?
Amanda NelsonJune 6, 2015 In a recent RingLead webinar, Jeff Soriano, Director of Demand Generation at SocialFlow, and Paul Dunay, award-winning B2B marketing expert and author, discussed the importance of social data for marketing success in a Q&A, panel-style webinar. I was honored and excited to be a part of it, and if you missed … Continue reading Marketing Experts Answer Your Burning Questions About Social Data
Why do so many companies see their media dollars fail? When managed the right way, columnist Scott Vaughan explains, media can deliver immediate ROI. Scott Vaughan on April 10, 2015 Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending, partly fueled by Scott Brinker’s … Continue reading Media Spend Is Burning A Hole In The CMO’s Pocket
