Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. Kim Davis on September 27, 2024 Almost a third of brands signing deals with influencers over the last 12 months had no such deals … Continue reading New brands burst into celebrity influencer space
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind. Darrell Alfonso on January 28, 2022 Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And … Continue reading Is martech in a revenue bubble and how soon will it burst?
