October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
Apple will launch a Business Caller ID service next year You’ll know right away if it’s not a spambot on the line. anna washenko Thu, Oct 17, 2024 Apple Apple introduced some new tools to its Apple Business Connect program that could be useful for the everyday consumer. The most notable update … Continue reading Apple will launch a Business Caller ID service next year
October 06, 2024 Inside the business of a YouTube child star Ryan Kaji has 37 million subscribers, multiple YouTube channels, a toy brand, and a new movie. His father insists he’s a normal kid. BY Yasmin Gagne Ryan Kaji was just three years old when his YouTube channel, Ryan’s World, took off. Initially launched by his … Continue reading Inside the business of a YouTube child star
September 23, 2024 Why I ditched business cards for a QR code With a QR code, you can easily share your info with anyone regardless of platform, and you have more control over what gets shared in the first place. BY Jared Newman This story first appeared in Jared’s Advisorator newsletter. Sign up to get advice … Continue reading Why I ditched business cards for a QR code
Reddit Users Challenge Google, Sending Business Owners A Message by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2024 One in four retail small business owners use Reddit as part of their marketing strategy, compared with 1 in 5 of those that own businesses in information and 30% of those operating in professional services. And one in 10 … Continue reading Reddit Users Challenge Google, Sending Business Owners A Message
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Anu Adegbola on September 11, 2024 Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to … Continue reading Meta to restrict data in Business Tools, impacting ad targeting
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren’t so sure. Constantine von Hoffman on September 6, 2024 On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic … Continue reading US vs. Google, round 2: Government targets digital ad business
July 04, 2024 3 things business leaders can learn from Bon Jovi’s 40-year longevity Bon Jovi’s latest studio album—the band’s 16th—entered the chart’s at No. 1 last month. This marketing exec says entrepreneurs can learn a lot about staying power from the band. BY Rafe Gomez In the four-part Hulu series Thank You, Goodnight, director Gotham … Continue reading 3 things business leaders can learn from Bon Jovi’s 40-year longevity
June 27, 2024 How cool-girl brand Ganni made sustainable style a $700 million business The Danish ‘It Girl‘ brand is determined to grow, but not at all costs. BY Elizabeth Segran In 2023, Nicolaj Reffstrup made a tough decision—one that would lose his company half a million dollars in annual revenue. [Photo: Ganni] As cofounder and … Continue reading How cool-girl brand Ganni made sustainable style a $700 million business
