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How to Improve Your Cement Business’s Customer Service Through AI Ali Hasan R. / 06 Mar 2023 More than almost any other industry, concrete and cement drive jobs and infrastructure. About 7.7 million people were employed in construction as of September 2022. That number is only growing: On a year-over-year basis, industry employment increased by 4.2% (or 311,000 … Continue reading How to Improve Your Cement Business’s Customer Service Through AI
Thomas Griffin May 26, 2021 When building your online presence, it’s critical that your brand image is consistent across all platforms. When customers search for you online, they’ll refer to your brand colors, logo, and other elements to identify you and your content. Social media platforms are powerful funnels that send people to your website. … Continue reading 6 Ways to Brand Your Business’s Pinterest Profile
Angela Hausman, PhD March 30, 2021 No matter how successful your business is, regular cash flow is critical to your long-term operations. When incoming funds don’t match outgoing funds, things get pretty chaotic. Do it frequently enough and you lose suppliers and employees who decide your business isn’t where their future lies. Recognize that more … Continue reading Improve Your Business’s Cash Flow to Ensure Continued Growth
Nuno Salgado March 4, 2021 While businesses used to do most of their sales at physical, brick-and-mortar locations, recent years have seen steady growth in eCommerce and online shopping. Consumers now spend most of their time online, and nearly every product can be purchased with just a few clicks. Is your business missing out on … Continue reading A Business’s Guide to Building an Online Store
Kimberly Zhang — November 1, 2019 The best businesses know how to adapt. The dominance you’ve enjoyed could be undermined by a startup that sprang up virtually overnight. So how do you stay ahead? By benchmarking. Benchmarking is a matter of using data to compare yourself against competitors or your own past performance. Entrepreneurs benchmark … Continue reading How to Benchmark Your Business’s Success
Shaina Weisinger — May 2, 2019 — May 2, 2019 Not only are businesses told that their brand has to be everywhere their potential customer is, but businesses are also taught to educate and speak to their audience differently based on various social media platforms. What’s posted on a business’ Instagram account is usually very … Continue reading 3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again
John Oechsle — July 3, 2018 Follow @hjoech — July 3, 2018 It’s time for small businesses to capitalize on their edge in agility It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there … Continue reading It’s Time to Prioritize Adaptability in Your Small Business’s CRM
Shea Drake — December 19, 2017 — December 19, 2017 Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. … Continue reading Why A Social Media Strategy Is Critical to Your Business’s Success
Ana Gotter — September 6, 2017 — September 6, 2017 When users come to your Page, one of the first things they’ll notice is your Facebook cover photo. This one image can make a huge impact on their first impression of you, your brand, and what you sell. It’s your chance to give them an … Continue reading What Should My Business’s Facebook Cover Photo Be?
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017 Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data
