Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
July 08, 2024 Now that Paramount has found a buyer, what’s next? Skydance’s David Ellison and Jeff Shell hint at some of their plans for the company, including $2 billion in potential cuts. BY Chris Morris The long–running saga of Paramount’s sale is finally at an end, but the real work might just be beginning. On … Continue reading Now that Paramount has found a buyer, what’s next?
June 06, 2024 Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory Humane has reportedly approached potential buyers, including HP, as it looks to fetch $1 billion for the sale of the company. BY Chris Morris Humane, the company behind the much-maligned AI Pin wearable device, appears to be … Continue reading Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory
Buyer Expectations: Three Things to Do Now to Delight and Deliver Ali Hasnain / 20 Apr 2023 Are you still selling like it’s 2013? It’s no secret that the buyer experience has changed drastically in the last decade. The pandemic turned enterprise buyers into savvy e-commerce hunters and SaaS experts. When everyone is used … Continue reading Buyer Expectations: Three Things to Do Now to Delight and Deliver
How LinkedIn Prioritizes B2B Buyer Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2022 B2B marketers cite data privacy as a priority, as do B2C buyers — but not many seem to talk about supporting the market segment. LinkedIn on Thursday said it will continue to invest in innovative technology to help B2B marketers … Continue reading How LinkedIn Prioritizes B2B Buyer Privacy
The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities
Generating buyer interest relies on the combined efforts of marketing and sales. Corey Patterson on October 28, 2021 “Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. … Continue reading 3 ways marketing and sales teams can generate buyer interest
Tony Zambito May 21, 2021 Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question. The capability to offer … Continue reading 4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
