Jo Shaer — March 5, 2019 Follow @JoShaer — March 5, 2019 Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to … Continue reading What is a Buyer Persona?
Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey
Elliot Begoun — November 30, 2018 Follow @intertwinegroup — November 30, 2018 I wrote this article a little over a year ago. However, a recent conversation made me think of it and the power of deeply understanding what’s in it for the buyer. Not the consumer, but the person making the decision whether to purchase … Continue reading A Reminder of The Magic of Buyer Empathy
Tony Zambito — October 29, 2018 Follow @tonyzambito — October 29, 2018 A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At … Continue reading Why The Buyer Transformation Is The Only One That Will Matter By 2020
Bruce Hakutizwi — October 10, 2018 Follow @BizForSaleUS— October 10, 2018 Finding a buyer for your small business can be intimidating. Putting your business on the market inevitably stirs anxious energy, and feelings of vulnerability can prevent entrepreneurs from seeking out deals. After all, when selling the business you spent years developing, you want to … Continue reading How to Find Your Dream Buyer
Tony Zambito — October 5, 2018 Follow @tonyzambito — October 5, 2018 The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another … Continue reading 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights
Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work
Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With
George Karapalidis — June 8, 2018 — June 8, 2018 To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the … Continue reading How to Build a Buyer Intent Model With Keyword Classification
Jeff Kalter — April 17, 2018 — April 17, 2018 Unless they filled in a form on one of your organization’s landing pages or called your sales department, it used to be impossible to identify who was in the market for products and services your company offers. But of all the people looking for a … Continue reading How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
