Jacob Orosz — January 4, 2018 Follow @jacoborosz — January 4, 2018 When selling your business, an interesting and important question you should ask yourself is: What is it like to look for a business to purchase from a buyer’s perspective? A few years ago, someone asked me this question, and unfortunately, although I had … Continue reading Got a Buyer for Your Business? Here are 9 Tips to Respond to Them
Tag Archives: Buyer
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. Josh Aberant on December 26, 2017 I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with … Continue reading Getting to know your B2B tech buyer
3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority
Tonya Vinas — December 13, 2017 — December 13, 2017 What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always align with neat parameters. The seeds of engaging content are gathered … Continue reading 3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority
How Negative Buyer Personas Can Shape Your Ideal Personas
Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas
How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers
Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers
Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign
Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign
Buyer Beware When Purchasing Premium WordPress Plugins
Mari Kane — August 23, 2017 Follow @blogsitestudio — August 23, 2017 When you are buying premium WordPress plugins it’s often a case of buyer beware. Premium plugins usually come with stipulations that have future implications for how much you pay for them, and if you don’t keep track, they can come back and surprise … Continue reading Buyer Beware When Purchasing Premium WordPress Plugins
One Dangerous Mistake is Preventing Successful Buyer Persona Development
Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development
17 Great Microsite Examples for Driving Buyer Interest
Jessica Mehring — June 20, 2017 Follow @horizonpeak— June 20, 2017 You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If … Continue reading 17 Great Microsite Examples for Driving Buyer Interest
Decision-Making Manipulation: How Startups Can Appeal to Buyer Logic
Jonathan Chan — June 19, 2017 Follow @joncwrites— June 19, 2017 ElisaRiva / Pixabay Logic is a funny thing. Most consumers think they make their decisions of what to buy, and what to do based on logic and information. However, the truth is that logic often intertwines with emotion in the buying cycle, and that … Continue reading Decision-Making Manipulation: How Startups Can Appeal to Buyer Logic
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