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Tag Archives: BuyerDriven

5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies Scott Vaughan on May 3, 2021 It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing … Continue reading 5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org