We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
20% Of Media Buyers Report Investing In The Metaverse by Karlene Lukovitz @KLmarketdaily, November 18, 2022 A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook … Continue reading 20% Of Media Buyers Report Investing In The Metaverse
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it. Josh Perlstein on November 15, 2022 I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made … Continue reading 3 steps that will protect you from martech buyer’s remorse
Learn why precision demand marketing is the path to a predictable pipeline. Integrate on October 17, 2022 B2B buyers are calling the shots. They know when and where they want to connect with you and expect you to engage with them precisely at the right time. For marketing to drive truly qualified conversations with … Continue reading Connect with your buyers where they are
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
Most salespeople say their organizations aren’t ready for online selling. Constantine von Hoffman on August 24, 2022 Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional … Continue reading Why B2B buyers now hate traditional B2B selling
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
And it’s different from (June 18, 2022)’s tune. B2B marketers need to understand that the tempo is different and the dance steps are faster. William Terdoslavich on June 13, 2022 B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the … Continue reading Today’s B2B buyers are calling the tune
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love
IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International. Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
