Tag Archives: Buyers

Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

Advertisement Industry

Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief →

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

World Level Crisis

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How? →

The Customer Journey vs. The Buyer’s Journey, What You Need to Know

Customer Satisfaction

Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know →

How to Build Trust with Ecommerce Buyers This Holiday Season

eCommerce Strategies

Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season →

Stop forcing your B2B marketing org structure on your buyer’s journey

B2B Marketing

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey →

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Success

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows →

How user stories and design thinking can make us better martech buyers

Marketing Technology

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers →

Convincing and Converting Buyers Through Social Media Marketing

Conversion Techniques

Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing →

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