Douglas Burdett — October 19, 2017 Follow @MarketingBook — October 19, 2017 With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about … Continue reading How to Use Social Selling to Connect With Barricaded Buyers
Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Amber Kemmis — July 26, 2017 — July 26, 2017 Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t … Continue reading The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them
3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers by Jim Blackie , Columnist, July 19, 2017 Think that salespeople are immune to disruption? Think again. Nearly every industry has undergone a major digital transformation, and it has impacted nearly every function in today’s business structure. Businesses have had to innovate every aspect … Continue reading 3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. Michael Della Penna on May 10, 2017 There has been a lot of discussion about proximity … Continue reading The power of location audiences: A buyer’s guide & scorecard
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
Ross Shanken — April 27, 2017 Follow @RossShanken— April 27, 2017 Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could have the best inbound marketing program in the world, but it will likely be ineffective when it comes to influencing this segment … Continue reading 5 Ways to Identify and Convert “Self-Educating Buyers”
Robert Morris — April 11, 2017 Follow @Ninjaessays— April 11, 2017 Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do … Continue reading How to Convert Your Website Visitors into Buyers
Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey
