by Jeff Kalter July 25, 2016July 25, 2016 “Stop selling. Start helping.” — Zig Ziglar When you’re on the phone with a business prospect, you likely have a goal of creating a sales opportunity or making a sale. Since you have quotas to meet, it’s not surprising that you’re laser focused on selling. The only … Continue reading The Secrets to Engaging Business Buyers on the Phone
by Tony Zambito July 21, 2016 Follow @tonyzambitoJuly 21, 2016 Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective … Continue reading How Understanding The Goals And Intent Of Buyers Can Transform Marketing
by Meghan Garrity June 30, 2016June 30, 2016 There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for … Continue reading How to Use Video During Each Stage of the Buyer’s Journey
by Lance Weatherby June 17, 2016 Follow @lanceJune 17, 2016 Despite the growing popularity of e-commerce, the phone call remains crucial to businesses in any industry. It’s the moment when a lead turns into (or can potentially turn into) a paying customer. It’s the time for your sales service departments to shine. And it’s something … Continue reading A Data-Driven Buyer’s Four Step Guide to Call Analytics
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by Joel Libava May 30, 2016 Follow @FranchiseKingMay 30, 2016 Business opportunities, (or biz opps as they’re sometimes called) are not franchise opportunities. Did you know that? A Story About a year ago, I got into a little online tiff with a gentleman who was calling his business opportunity a “franchise.” Except it wasn’t a … Continue reading What Franchise Buyers Need To Know About “Business Opportunities”
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
by Randy Milanovic April 14, 2016 Follow @kayak360April 14, 2016 Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote … Continue reading What Do Local Buyers Want From Your Website?
by Kevin Ho March 29, 2016March 29, 2016 Just as a journey of a thousand miles begins with a single step, the journey of a buyer begins with a single problem. And being there to answer that problem can be the beginning of a relationship that eventually results in a brand new customer. But in … Continue reading Buyer’s Journey 101: Steps to Selling Online
by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
