Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions. Jim Yu on February 24, 2016 Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time … Continue reading Content Mapping, Search Optimization And The Buyer’s Journey
by Greg Cawood February 24, 2016 Follow @iqnectionFebruary 24, 2016 Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school … Continue reading To Reach Today’s Industrial Buyers You Need Online Strategy
by Dave Orecchio February 16, 2016 Follow @HighTechMKTFebruary 16, 2016 While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the … Continue reading Research: Digital Marketing Strategies for B2B Buyers in 2016
by Goutham Bhadri February 6, 2016 Follow @mktgsamuraiFebruary 6, 2016 Marketing has much of its roots in pricing. What you charge sends a direct message to the market about what your product is worth. Often, this message is louder and clearer than any amount of copy you write. As you try to find buyers online, … Continue reading Struggling to Find Buyers Online? A Change to Your Pricing Strategy Might Help
by Katharina Cavano February 2, 2016February 2, 2016 If you’ve ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone’s interest in a listing. You’re working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know … Continue reading 8 Steps for Nurturing Longterm Relationships with your Buyers
by Juliet Carnoy November 25, 2015 Follow @juels050November 25, 2015 American consumers appear to think that the U.S. economy is back on track. At least that seems to be the case, based on their projected holiday spend. According to a survey by Gallup, American shoppers plan to spend $ 830 on holiday gifts this year, up … Continue reading Turn Holiday Browsers Into Buyers With This Silver Bullet
Susan SolovicNovember 1, 2015 Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried search engine optimization (SEO) and maybe even … Continue reading 3 Ways to Get Your Product in Stores and In Front of Buyers
Scott LambertOctober 30, 2015 The world of online marketing strategy is full of pitfalls and potential content marketing mistakes. Digital marketing personalization is one of them. While it’s not practical to create a completely personalized marketing campaign or customer experience for every single individual who passes through your sales pipeline, you can certainly take steps … Continue reading 7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers
Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers
Scott VaughanSeptember 25, 2015 Marketing Technology has become an important weapon in the quest to discover, engage and delight customers. While marketers try to sort through their needs and identify what and with whom to invest in, it seems like every week there’s a new landscape or “MarTech stack” produced by a vendor or industry … Continue reading Building an Interactive MarTech Landscape from the Buyer’s Perspective
