Lucas JonesSeptember 24, 2015 We have become more demanding as consumers due to the amount of information and choices now available to us. As e-commerce continues to erode the concept of brand loyalty, marketers need to work even harder to stand out. Brands must adapt to stay competitive by collecting actionable data to build a more in-depth picture of visitors … Continue reading Using Personas To Connect With Your Buyers
Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You
Rachel MooreAugust 6, 2015 You’ve heard the stat before: up to 60 percent of the sales cycle is already complete before your prospect ever picks up the phone and speaks to a rep. That means that the vast majority of selling happens online: on your website and through your content. It also means that your … Continue reading The 5 W’s of the Buyer’s Journey
Zac HeiseyJune 27, 2015 Today, the journey a shopper takes on their way to making an online purchase is far from linear. So many variables exist that it’s nearly impossible to pin down a specific route a user takes from click to conversion. Fortunately, folks in the E-commerce marketing space have mountains of data at … Continue reading The Online Buyer’s Journey [Infographic]
Megan IngenbrandtJune 15, 2015 You’ve been hearing a lot about click fraud. And you’re worried it’s going to negatively affect your campaigns. Click fraud is an unnecessary evil that isn’t going away. In fact, advertisers lose $ 6.3 billion annually due to ad fraud, but it’s speculated that they could be losing as much as … Continue reading 6 Click Fraud Questions New Media Buyers Should Ask
Andrew MaceyApril 28, 2015 Understanding the buyer’s journey is a key component for all companies, especially ones that sell VOIP services. In a competitive and technical industry, prospects are inundated with sales calls and marketing collateral on a daily basis, so as a marketer, knowing how your audience purchases is very important. The buyer’s journey … Continue reading 4 Steps for VOIP Services Companies to Understand their Buyer’s Journey
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
John FakatselisMarch 24, 2015 We’ve had many debates within our team about tracking buyer activity: when they open emails, access portals, view documents, view specific pages for X amount of time. We track all of that with our solutions, but for years now, we’ve been reluctant to expose the information—to make it part of our … Continue reading Catching Buyers in Their Moment of Interest
Rebekah RichardsMarch 4, 2015 Have you ever wondered how to determine exactly who your Buyer Personas are to be as persuasive as possible with your marketing material? In this article, you will find out exactly what method to follow to get your buyer personas right the first time around. On the 14th of October, we … Continue reading 5 Key Insights On How To Win Your Buyer’s Heart
Megan Van VlackMarch 1, 2015 Sales and marketing professionals both know, when it comes to reaching a prospective buyer and closing a deal — timing is everything. As the sales industry advances and consumer purchasing evolves, the research, technology and training that goes into closing a deal has changed. Over the past few years, the … Continue reading Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle
