Tag Archives: buys

Data Shows Programmatic Video Ad Buys On The Rise

Programmatic

Data Shows Programmatic Video Ad Buys On The Rise by Laurie Sullivan  @lauriesullivan, (October 27, 2018) Chocolate, which focuses on mobile video advertising, will release data next week showing the growth of programmatic advertising based on analysis from more than 166 billion ad auctions and $4 million advertising dollars. The report — Programmatic Mobile Video … Continue reading Data Shows Programmatic Video Ad Buys On The Rise →

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Programmatic

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan  @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study →

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Marketing Guide

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data →

Paid Search, Shopping Campaign Media Buys Continue To Rise

Search Trends

Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan  @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise →

How to market your brand using interactive native content — Part 3

Content Optimization

How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3 →

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Advertisement

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017   Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys →

Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each

Marketing Strategy

The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign. Steve Hall on March 20, 2015 The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds. British footwear brand … Continue reading Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each →

YP Automates Local And Mobile Search Buys For National Brands

Branding

Laurie Sullivan @lauriesullivan, (March 03, 2015) The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearch Marketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 … Continue reading YP Automates Local And Mobile Search Buys For National Brands →

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